Burton Ride Day is Our Family Tradition
Every job has its perks. Obviously, ours is snowboarding. We get a season pass to our local mountain, steep discounts on gear, and we're encouraged to go for morning rides before work. A laid back vibe underlines most of what we do in general, and our business decisions revolve around what’s best for the snowboarder.
![Boards2_BurtonRideDay](/blogs/media/images/2CROP_BurtonTeam_Breckenridge_GLHeureux_2505.width-767.jpg)
![Group_BurtonRideDay2](/blogs/media/images/CROP2_BruhnsPhoto_Ride_Day_2014-2-copy-3.width-767.jpg)
Our annual ride day kind of represents a culmination of all that. We spend Burton Ride Day snowboarding together, no matter what. In Vermont, it might be 65 and sunny, or there could be a blizzard to end all blizzards—regardless, we’ll be out there. Then again our ride day isn’t specific to Vermont, it’s across the globe: employees in Japan, Europe, Canada, and China also ride together in whatever way they can. Our southern hemi employees might skate or surf instead—whatever gets them standing sideways together.
![BW_BurtonRideDay2](/blogs/media/images/BurtonTeam_Breckenridge_GLHeureux_.2e16d0ba.fill-640x963.jpg)
![CoverCrop_RideDay](/blogs/media/images/2CROP_BurtonGirls_Mammoth_Moran_40.1ab48a68.fill-767x510.jpg)
![BW_RideDay](/blogs/media/images/Ride_Day_BruhnsPhoto-3_BW.354d5fa8.fill-767x510.jpg)
It might seem like a small bonus, but for us it’s a nice reminder of why we do what we do: the camaraderie and community in snowboarding. Across the board, CEO to service rep, you’ll see all kinds of folks snowboarding together or getting a drink afterwards.
![BurtonRideDay92](/blogs/media/images/Untitled-1_pIxKY56.width-990.jpg)
2014 was an especially foggy one. Check out the recap video to get a taste of Burton Ride Day:
See what we're up to this year...
Check it out on Instagram: #BurtonRideDay ∆